Rutland Launches ‘Maya’: A 24/7 Digital Assistant for Adult Social Care
Finding reliable advice on adult social care can often feel overwhelming, especially for individuals navigating the system for the first time or family members trying to arrange support for a loved one.
To make this process clearer and more accessible, Rutland County Council officially launched a brand-new online aid named Maya on 26 October 2026.
The digital assistant is built directly into the council's website and is also available via WhatsApp, giving residents, carers, and healthcare professionals round-the-clock access to trusted guidance.
Rather than wading through complex pages, users can ask Maya questions in their own words and receive tailored information in multiple languages 24 hours a day. The system helps guide users through key topics such as:
Booking care assessments, arranging post-hospital discharge support, and discovering equipment or home adaptations.
Finding local care services, identifying support for unpaid carers, and connecting with local community groups to stay active and independent.
Understanding how care is paid for and reporting concerns about individuals who may be at risk.
Maya is designed to provide information and direct residents to appropriate services. It does not replace professional human judgment, make decisions about care, or complete official care assessments.
The launch comes at a crucial time for the area. Rutland currently has a higher proportion of older residents than both the East Midlands and national averages, with more than a quarter of the population aged 65 and over a demographic projected to grow by over 40% by 2047.
Ensuring that adult social care resources remain easily accessible is vital for meeting future demand.
Councillor Diane Ellison, Cabinet Member for Adult Care and Health at Rutland County Council, highlighted the goal of the initiative:
"Adult social care helps anyone who needs support because of age, disability, illness, mental health needs or other circumstances... All of this information is available online, but it can sometimes feel complicated or difficult to find. Our new digital assistant has been introduced to solve this problem... It doesn't replace our fantastic adult social care teams, who will continue to give advice, carry out assessments and provide support whenever it's needed."
Rutland County Council was recently ranked first out of 150 local authorities for several Adult Social Care Outcomes Framework (ASCOF) measures including user satisfaction, safety, and social care-related quality of life. Maya aims to build on that success by ensuring help is always just a click or text away.
For residents who prefer speaking to a person directly, the council’s adult social care team remains fully operational over the phone during standard hours at 01572 758 341.
To try the new digital assistant online or connect via WhatsApp, visit the official page at www.rutland.gov.uk/maya.
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