Butterwick Bakery Closes Most Locations, Shifts Focus to Two Core Stores
Butterwick, known for its handcrafted treats, has announced the immediate closure of all its stores except for two key locations: Rushden Lakes and Northampton St Giles. The difficult decision comes as the business grapples with escalating operating costs and a significant shift in consumer spending habits. This move marks the end of an era for many communities but also signals the start of a new, more focused chapter for the company.
In a statement filled with emotion, owners Ryan and Fiona expressed their deep regret and heartbreak over the impact this decision has on their staff. They praised their "incredible team members," acknowledging their passion, dedication, and commitment to delivering the "warm, welcoming Butterwick experience." The closure highlights the harsh economic realities facing many small businesses, forcing them to make tough choices to ensure their survival. The owners emphasised that despite their tireless efforts, they were unable to secure all stores and protect every role.
Despite the closures, the company's message is one of hope and renewal. The owners see this as an opportunity to return to their roots: a focus on an "authentic in-store bakery experience where craft, freshness, and creativity come first." The strategy is to concentrate on the two remaining stores, bringing back some of the most loved original products, creating new ones, and upgrading their menus. The goal is to deliver "the very best of Butterwick," including high-quality treats, handcrafted drinks, and freshly made sandwiches. This pivot aims to create a more sustainable business model and a premium coffeehouse experience for the communities they serve.
Customer Information: Cakes, Loyalty Points, and Gift Cards
Butterwick has provided clear guidance for customers impacted by the closures. Anyone with a celebration or wedding cake order can rest assured that their cake will be made as planned. The company will be in direct contact with those whose collection store has closed to make alternative arrangements. Furthermore, all loyalty points and gift cards remain valid and are fully redeemable at the Rushden Lakes and Northampton St Giles locations.
The owners concluded their statement with heartfelt thanks to their loyal customers, acknowledging that their support "has meant the world to us." They look forward to welcoming them to the remaining stores to share the exciting changes and new offerings. For any business creditors, all future queries should be directed to BRI Business Recovery and Insolvency.
