Unilever came to Oakham Rutland to promote one of its failing products Flora pro.activ
In return local people feature in a national TV advert.
Most of the products our two supermarkets eventually brought to their shelves have long since gone.
Unilever wanted to place fitness equipment with an advert on the equipment in th main park in the centre
of Oakham Town telling the council they did not want it to be place at Royce Recreation Ground they wanted there cheap advert to be seen by many for a long time. The Town Council insisted the equipment
would be installed at the recreation ground, Unilever agreed. One Cllr said they would be happy for it to be installed anywhere if their advert is seen.
I think Oakham Town Council should refuse any branded advert and stick to a plain text notice and Unilever
should have given a much larger donation to the people of Oakham.
As this product is often in the news for the wrong reasons I wonder if the town council should really
be taking any money from the company? I guess its no worse than Rutland County Council contracting
the internationally known dodgy Planet Aid
In return local people feature in a national TV advert.
Most of the products our two supermarkets eventually brought to their shelves have long since gone.
Unilever wanted to place fitness equipment with an advert on the equipment in th main park in the centre
of Oakham Town telling the council they did not want it to be place at Royce Recreation Ground they wanted there cheap advert to be seen by many for a long time. The Town Council insisted the equipment
would be installed at the recreation ground, Unilever agreed. One Cllr said they would be happy for it to be installed anywhere if their advert is seen.
I think Oakham Town Council should refuse any branded advert and stick to a plain text notice and Unilever
should have given a much larger donation to the people of Oakham.
As this product is often in the news for the wrong reasons I wonder if the town council should really
be taking any money from the company? I guess its no worse than Rutland County Council contracting
the internationally known dodgy Planet Aid
The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the cholesterol-lowering product as required by European law. The company maintains its advertisement is in line with regulation.
Two Recent Adverts have been banned in the UK
