New Outdoor Fitness Equipment installed at Royces Recreation Ground, Flora Pro.activ

New Outdoor Fitness Equipment installed at Royces Recreation Ground



Oakham Town Council has installed four pieces of outdoor fitness equipment at Royces Recreation Ground.



The £5000 cost of the equipment has been paid for
by Flora Pro.activ who ran a campaign in Rutland earlier in the year.

The campaign called Take it Rutland was aimed at reducing cholestorol and large numbers of
local residents took part.

Not a very successful marketing project, because most of the expensive product range is not
available to purchase in Rutland once again.

Flora pro.activ, Oakham Town Council, Fitness Equipment, Unilever

Unilever came to Oakham Rutland to promote one of its failing products Flora pro.activ

In return local people feature in a national TV advert.


Most of the products our two supermarkets eventually brought to their shelves have long since gone.



Unilever wanted to place fitness equipment with an advert on the equipment in th main park in the centre
of Oakham Town telling the council they did not want it to be place at Royce Recreation Ground they wanted there cheap advert to be seen by many for a long time. The Town Council insisted the equipment 
would be installed at the recreation ground, Unilever agreed. One Cllr said they would be happy for it to be installed anywhere if their advert is seen.

I think Oakham Town Council should refuse any branded advert and stick to a plain text notice and Unilever
should have given a much larger donation to the people of Oakham.

As this product is often in the news for the wrong reasons I wonder if the town council should really
be taking any money from the company? I guess its no worse than Rutland County Council contracting
the internationally known dodgy Planet Aid

Unilever’s Flora ad trouble spreads to Spain

By Annie-Rose Harrison-Dunn, 10-Dec-2013

The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the cholesterol-lowering product as required by European law. The company maintains its advertisement is in line with regulation. 

http://www.nutraingredients.com/Regulation/Unilever-s-Flora-ad-trouble-spreads-to-Spain

Two Recent Adverts have been banned in the UK

http://www.asa.org.uk/Rulings/Adjudications/2013/10/Unilever-UK-Ltd/SHP_ADJ_218303.aspx